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WLP is a UK business consultancy service that has enjoyed over 25 successful years of helping business grow.

Sales and marketing

How to Turn a Client Down, Without Risking Offence

Alastair Inskip on 2016-07-26 A professional photographer recently asked me this question: “I’m in the position where I can pick and choose the work I want to do. I’m confident that I will have several enquiries for a date in the diary and that all the dates I want to work will be filled. How do I tell a Read More...

Digital is great, but don’t ditch traditional marketing!

Wilson Lee on 2016-06-22 These days, most business people are very aware of the advantages of digital media marketing: flexible, highly targetable, rapid turn-around, easily-trackable performance and affordable for all sizes of businesses. The advantages that businesses can obtain by having websites and blogs and other digital marketing channels like email marketing, video marketing and podcast marketing are undeniable. Read More...

Customer Satisfaction: A Guide To Net Promoter Scores

Wilson Lee on 2015-07-30 Thanks to the internet, it has never been easier for customers to sing your praises or deliver criticism for the world to read. That’s why it’s vital to the success of your business that you find out how to make customers happy – and keep them happy. One way to systematically measure customer satisfaction is Read More...

Customer Needs Don’t Stand Still for Anyone – Kano Model

Wilson Lee on 2015-03-10 Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product Read More...

How Effective is Your Marketing?

Wilson Lee on 2015-03-04 All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of Read More...

Marketing Checklist – How did you do?

Wilson Lee on 2015-03-04 This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good Read More...

Ten Things You Really Need to Know About Your Market(s)

Wilson Lee on 2015-02-16 Understanding your markets is vital to business. Items such as size, structure, growth, trends, key players, competitors new and arriving, future needs and what is available are needed. Read More...

What do our customers want?

Steve Palmer on 2014-10-10 What do our customers want? We all have customers. In fact we rely on them. Whether we are in business or delivering a service, we exist for our customers. If we are in business our mantra should be “to delight our customers profitably “. But what do they want? Read More...

Have you Followed up?

Paul Fieldhouse on 2014-06-27 There have been some recent sales statistics circulating on social media about what I call ‘the F word’. The all important word is FOLLOW-UP so here’s the reminder… The interesting point is that this doesn’t just relate to the sales process and your latest proposition. What about your new networking contact you have just met? Read More...

Increasing Your Client Base

Wilson Lee on 2014-04-25 “I have a relatively successful business and now wish to increase my client base by a further 20%” This is what I was approached to do not too long ago and whilst that is an admirable objective, there are many aspects that need to be considered beforehand. You have to ask the following questions: What Read More...