Peterborough City Council was required to conduct a survey of the needs and views of the small business community as part of their ‘Best Value’ review. WLP conducted a research study through a combination of telephone study and face to face interview with small businesses, support agencies and partners.
The results provided the Council’s Economic Development Department with a reliable input to strategic planning. Key issues of communication and service requirement were identified. The report was influential in the development of a new strategy for the delivery of services.
WLP has subsequently been engaged by the Council to conduct other surveys.