Improving Positioning and Performance Using Market Research

The client, a manufacturer of innovative oil-fired domestic central heating boilers, wished to improve their share of the market and increase sales.

WLP undertook a comprehensive market research programme including in-depth surveys of three groups of critical influencers.

This provided valuable insights into key issues, buyer perceptions and behaviours, as well as their future needs. As a result the client was able to significantly improve their positioning and performance.

Julian Blackmore Julian Blackmore

Julian is an internationally experienced business improvement specialist with a proven record of achievement in a broad range of sectors, including the printing industry and professional services ...

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