Market Research Helps Insurance Company

A major general insurance company, were considering fundamental changes to their selling and service strategies and needed to know how this would be regarded by both customers and brokers.
Discrete market research was undertaken using a variety of techniques.
The resulting information not only enabled the client to make informed decisions on introducing the new strategies but, by uncovering a number of key customer service issues, also enabled them to improve customer satisfaction and retention.

Julian Blackmore Julian Blackmore

Julian is an internationally experienced business improvement specialist with a proven record of achievement in a broad range of sectors, including the printing industry and professional services ...

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