A client which sells and services refrigeration units for commercial vehicles, needed to assess the viability of opening a branch in a new area.
Using a variety of research techniques, a thorough investigation of the local market was undertaken to build an accurate picture of usage, demand, competition and future trends.
The results enabled our client and their US partners to make an informed decision on whether or not to open the new depot and in addition, by uncovering a number of key customer service issues, also helped improve existing customers’ satisfaction and retention.