Reviewing Existing Sales and Preparing a Plan

A privately owned, family-run chilled food brokerage business required a review of their existing sales, as well as their operational & admin functions (using SWOT), to produce a plan for the future including recommendations.

The review highlighted 2 principal weaknesses: Sales effectiveness in an increasingly competitive market and the quality of their supply base.

Recommendations suggested a full marketing plan for the future, staff sales training and the appointment of a new Head of Sales (to eventually take over the business) together with a supplier management. Since the project, a new sales person has been appointed.

Paul Fieldhouse Paul Fieldhouse

Paul’s earlier corporate career was spent in sales and marketing, before progressing into general management within the food and drink sector. He helps his clients by leading and delivering business growth through effective business planning and successful sales & marketing strategies ...

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