Market planning

Sales and market planning

What Comes First: The Strategy or the Goal?

on And where do the objectives fit in? A simple overview is that the business strategy is what connects goals with objectives.  Organisational leaders will work towards conceiving the strategies, identifying the supporting objectives that will direct the business to the principal company goal.  This strategy is required at the SME business unit level in order Read More...

Business Growth Clubs – a mini dragons’ den?

on In the mid 90s WLP ran a series of growth clubs with some really great results for club members. Working in groups of 8-10, owner managers and senior managers in a range of SMEs came together once a fortnight to work through a structured development programme to produce robust and viable growth plans. The clubs have just been re-launched with tremendous support and encouragement from past club members many of whom are still reaping the rewards of the investments they made over 15 years ago. Read More...