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WLP is a UK business consultancy service that has enjoyed over 25 successful years of helping business grow.
Marketing Execution
Customer Needs Don’t Stand Still for Anyone – Kano Model
Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product
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on Four questions to ask yourself in a cash-strapped world
In cash strapped world you must ask: are you over or under delivering, could price or positioning attract entice and can you benefit from those trading down
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on Ten things you really need to know about your customers.
Ten things you really need to know about your customers, Real profit, Measuring performance, Profitable customers, Competitors, continuous improvement.
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on Customer Retention – don’t forget the emotional!
Customer retention, emotion, top tips for customer retention, Real Value, listen, Surprise your customers, Say Thank you
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