Marketing Execution

Executing the marketing plan from support with sales to approaches to market and pricing

Customer Needs Don’t Stand Still for Anyone – Kano Model

Wilson Lee on 2015-03-10 Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product Read More...

Business Growth Clubs – a safer way of getting good quality external advice

Norman Wilson on 2012-02-20 Business Growth Clubs – a safer way of getting good quality external advice Research shows that many small to medium-sized businesses are put off seeking external professional advice for fear of the costs and the likely returns despite the fact that the research shows conclusively that businesses that seek out advice Read More...

Business Growth Clubs – a mini dragons’ den?

Norman Wilson on 2012-01-27 In the mid 90s WLP ran a series of growth clubs with some really great results for club members. Working in groups of 8-10, owner managers and senior managers in a range of SMEs came together once a fortnight to work through a structured development programme to produce robust and viable growth plans. The clubs have just been re-launched with tremendous support and encouragement from past club members many of whom are still reaping the rewards of the investments they made over 15 years ago. Read More...

Marketing Execution

Customer Needs Don’t Stand Still for Anyone – Kano Model

Business Growth Clubs – a safer way of getting good quality external advice

Business Growth Clubs – a mini dragons’ den?

If there is not much risk compliance with the Bribery act is simple

Four questions to ask yourself in a cash-strapped world

Ten things you really need to know about your customers.

Customer Retention – don’t forget the emotional!