Four questions to ask yourself in a cash-strapped world
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In cash strapped world you must ask: are you over or under delivering, could price or positioning attract entice and can you benefit from those trading down
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Marketing Execution
Customer Needs Don’t Stand Still for Anyone – Kano Model
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Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product
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Ten things you really need to know about your customers.
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Ten things you really need to know about your customers, Real profit, Measuring performance, Profitable customers, Competitors, continuous improvement.
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Customer Retention – don’t forget the emotional!
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Customer retention, emotion, top tips for customer retention, Real Value, listen, Surprise your customers, Say Thank you
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