Improving Positioning and Performance Using Market Research

The client, a manufacturer of innovative oil-fired domestic central heating boilers, wished to improve their share of the market and increase sales.

WLP undertook a comprehensive market research programme including in-depth surveys of three groups of critical influencers.

This provided valuable insights into key issues, buyer perceptions and behaviours, as well as their future needs. As a result the client was able to significantly improve their positioning and performance.