Market Research for Innovative Product Line

A leading regional manufacturer of engineered timber products, needed a good marketing plan to ensure the successful launch of an innovative product line.

We conducted a Marketing Audit to understand our client’s existing marketing approach and then did a detailed research of the market.

We then worked with the client to devise a Marketing Plan, emphasising the practical aspects with a detailed timetable.

The result is not only a practical and comprehensive strategy that has provided a sound platform for successfully launching and establishing their new product, as well as a process that can be incorporated into their routine business planning round.