A leading property consultancy was facing the loss of knowledge and continuity through the retirement of the partner heading up their food business. The new partner had little experience of the sector and needed to get to know the industry and its make-up.
A plan was drawn up to redefine the firm’s business proposition, meet key executives and raise the profile of the firm through attending selected events and introductions to new business opportunities.
The outcome following a six month campaign has been an increased level of awareness leading to new instructions with existing and new clients in its target audience.
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