A large company provide managed services to membership organisations and trade associations with support in subscription management, call centres, publishing, legal support and helpline. They then acquired a number of charitable status clients and wished to better understand the charity market sector before making any strategic moves to enter.
We carried out a comprehensive study of the charity market to segment, quantify and qualify by type, as well as recommend ideal characteristics of charities to target. We also introduced them to another company and their CEO who were very experienced in this sector.
After their meeting, they were well placed to decide how to develop their commercial strategy.