Norman has spent many years in commercial management in manufacturing and contracting. He is a Fellow of the Institute of Business Consulting with over twenty-five years consultancy experience, during which he has worked with a large number of small businesses in a wide range of industries on strategy and funding. Along with Don Pearson, he developed WLP's Business Growth Clubs.

Norman helps companies develop Business Strategies, including helping with implementation. He also helps companies implement ISO9001, and BRC with performance improvement, as well as select and implement ICT systems and Business Continuity plans.

Norman is a Certified Management Consultant (CMC) with the Institute of Consulting (IC).