Assessing the Marketing Information of an International Language School

An international language school required an interim marketing manager to introduce a number of innovations. After assessing the client’s marketing information and planning processes, improvements were introduced including:-

• Telephone sales training for registration staff
• A website
• Discounted student airfares
• Regular market research

As a result the client distanced themselves from competitors by adding new revenue-generating benefits and became the first UK international language school to host a website, generating significant numbers of new enquiries.

Julian Blackmore Julian Blackmore

Julian is an internationally experienced business improvement specialist with a proven record of achievement in a broad range of sectors, including the printing industry and professional services ...

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