Assessing the Marketing Information of an International Language School

An international language school required an interim marketing manager to introduce a number of innovations. After assessing the client’s marketing information and planning processes, improvements were introduced including:-

• Telephone sales training for registration staff
• A website
• Discounted student airfares
• Regular market research

As a result the client distanced themselves from competitors by adding new revenue-generating benefits and became the first UK international language school to host a website, generating significant numbers of new enquiries.