Business survey for strategy development

Peterborough City Council was required to conduct a survey of the needs and views of the small business community as part of their ‘Best Value’ review. WLP conducted a research study through a combination of telephone study and face to face interview with small businesses, support agencies and partners.

The results provided the Council’s Economic Development Department with a reliable input to strategic planning. Key issues of communication and service requirement were identified. The report was influential in the development of a new strategy for the delivery of services.

WLP has subsequently been engaged by the Council to conduct other surveys.

Paul Fieldhouse

Paul’s earlier corporate career was spent in sales and marketing, before progressing into general management within the food and drink sector. He helps his clients by leading and delivering business growth through effective business planning and successful sales & marketing strategies ...

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