Mentoring for a Landmark on Marketing Plan

A significant landmark has unique characteristics as a conference and food facility, located in central Norwich. The scope and potential for business is extensive and the business, which is a charitable trust, wished to have assistance mentoring the Marketing Manager to define potential, establish scope, prioritise and implement new marketing initiatives.

We focused on a mentoring approach with the Marketing Manager where a marketing plan was produced and launched to the departmental heads, who then made a significant input to the plan.

This assisted the Marketing Plan to obtain buy-in from key sections of the business, improved their leadership and communication skills, and enabled them to take the plan forward as an initiative “owned” by all managers and departments.


Don Pearson Don Pearson

Don is a business graduate with a marketing and accountancy background. He has extensive experience in the food-related sector and spent several years with a US-owned food packaging company ...

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