Introduction:
An international brand, a household name in white goods, needed to simplify their product offer whilst improving profitability on one of their core categories.
What We Did:
We ran an analysis using key external insights along with internal performance and financial data, in combination with designing a bespoke analysis method specifically targeted to meet the needs of the customer. Using established market research techniques, specially crafted user insight tools, and overlaying industry leading knowledge, we presented our customer with valuable insights for assessment and made a recommendation. This was supported by a full gap analysis, supply chain and financial impacts, pricing corridor assessments, and an alignment of the product range against user research findings. Along with this we provided alternative product ranging scenarios to cover any potential variations.
Results:
Using the right data, key insights, and well-constructed analysis combined with critical thinking, we provided our customer with a working solution which was based on insight and meant they could make a truly informed decision. On receiving our recommendation, it was signed off by the senior leadership team and put into effect, exceeding the requirements of the project on all metrics.”