Marketing Strategy for Client in Norfolk

A manufacturer of bespoke processing and handling systems for the food industry were referred to WLP by their accountants, who felt they would benefit from professional marketing support.

Our consultant revised the existing business plan for the owner with a new strategic direction for growth. Systems and processes were enhanced (including the CRM system) and we assisted them in starting to exhibit new equipment at events such as trade shows. We also helped with planning on a new website and introduced the client to using targeted editorial in relevant trade media.

As a result of our consultants input, they are now attracting a much wider audience of quality clients, with sales and profits growing and a new extension to the premises.



Paul Fieldhouse

Paul’s earlier corporate career was spent in sales and marketing, before progressing into general management within the food and drink sector. He helps his clients by leading and delivering business growth through effective business planning and successful sales & marketing strategies ...

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