We Love Solutions
We offer a wide variety of business growth services, from identifying areas of your business that need improvement through to providing support once a project is complete.
Services
Sales and Marketing Strategy
Strategies to deliver sales & marketing capability and competitive advantage.
01953 882141
or email: enquiry@w-l-p.co.uk us about Sales and Marketing Strategy
Sales and Marketing Strategy - Success Stories (13)
-
Simplified Product Offer
Introduction: An international brand, a household name in white goods, needed to simplify their product offer whilst improving profitability on one of their core categories. What We Did: We ran an analysis using key external insights along with internal performance and financial data, in combination with designing a bespoke analysis method specifically targeted to meet Read More... -
New Approach to Marketing for Specialist Construction Firm
Introduction: A specialist construction firm based in King’s Lynn recognised the need to focus on developing a clear point of difference from the competition. They sought the help of WLP’s Paul Fieldhouse to help them with their growth plans. What We Did: worked closely with the board and senior management team helped deliver a clear business Read More... -
Sales Strategy and Training Increases Conversations and Conversions
Introduction: The client manufactures a revolutionary aquarium monitoring device. They recognized the need to focus on developing a clear approach for their sales team so they could help potential clients truly understand and benefit from the device, improve their own sales and develop a marketing point of difference. What We Did: worked closely with the Read More... -
Mystery Shopper Project for Property Letting Agency
An independent property letting agency operating in a highly competitive market place sought the help of WLP as it needed to ensure that it was differentiating itself. Our consultant conducted a mystery shopping assessment, obtaining structured feedback about the customers’ experience of dealing with the company. We also assessed the quality and consistency of service levels Read More... -
Marketing Strategy for Law Firm
A long established commercial law firm with a historically strong presence nationally in agriculture and rural estates, were aware of a growing link between the firm’s core business and the food supply chain. They called upon food industry marketing specialist Paul Fieldhouse to help with their planned growth. Working closely with the firm’s heads of food Read More... -
Marketing Strategy for Client in Norfolk
A manufacturer of bespoke processing and handling systems for the food industry were referred to WLP by their accountants, who felt they would benefit from professional marketing support. Our consultant revised the existing business plan for the owner with a new strategic direction for growth. Systems and processes were enhanced (including the CRM system) and we assisted Read More... -
Reviewing Existing Sales and Preparing a Plan
A privately owned, family-run chilled food brokerage business required a review of their existing sales, as well as their operational & admin functions (using SWOT), to produce a plan for the future including recommendations. The review highlighted 2 principal weaknesses: Sales effectiveness in an increasingly competitive market and the quality of their supply base. Recommendations Read More... -
Sales and Marketing
The client company design, make and install natural wood kitchens and was working from limited premises with one employee assisting the owner. A strategic approach was taken in 1996 and, together with a systems review, process mapping and marketing tools with a computerised order management system, customer service has been enhanced significantly. Year on year Read More... -
Raising the Profile of a Property Consultancy
A leading property consultancy was facing the loss of knowledge and continuity through the retirement of the partner heading up their food business. The new partner had little experience of the sector and needed to get to know the industry and its make-up. A plan was drawn up to redefine the firm’s business proposition, meet Read More... -
Study of the Charity Sector
A large company provide managed services to membership organisations and trade associations with support in subscription management, call centres, publishing, legal support and helpline. They then acquired a number of charitable status clients and wished to better understand the charity market sector before making any strategic moves to enter. We carried out a comprehensive study Read More... -
Survey for Council
As part of their “best value” review the council were wanting to survey the small business community to canvass opinion on a number of key issues. Through a combination of telemarketing 200 small businesses, with a questionnaire, we carried out face to face interviews with the business support agencies and partners. We were able Read More... -
Getting a new idea to market
Tim Warner has been running a successful van rental business for some years. But alongside that he had another idea for a totally separate business: Tim’s good idea was a replica football stadium kit customized to a favourite team. He had one hand-crafted model and a burning ambition but, realising that he was going to Read More... -
Credit Crunch: Marketing for attraction
A significant landmark has unique characteristics as a conference and food facility, in central Norwich. The potential for business is extensive and the business, which is a charitable trust, wished to have assistance mentoring the Marketing Manager to define potential, establish scope, prioritise and implement new marketing initiatives. We focused on mentoring the Marketing Manager. Read More...