The client company design, make and install natural wood kitchens and was working from limited premises with one employee assisting the owner.
A strategic approach was taken in 1996 and, together with a systems review, process mapping and marketing tools with a computerised order management system, customer service has been enhanced significantly. Year on year growth has consistently been over 30% with a good net profit profile. A major part of the successful growth has been the resultant increase in referrals from delighted customers.
In addition a marketing programme linked with a personality chef and regular features in magazines such as Homes & Gardens has contributed significantly to the designer label now being established for the business owner.