The business is a family firm with second generation, managed by three brothers making large losses and lost markets, and customers. There were organisational challenges to address starting at the top and seeking to install a structure which would provide the foundation for stable management and clear leadership.
Roles redefined, one director removed, and a disciplined approach to marketing, sales development, and management of profitability turned this loss making business into significant profit within two years.
WLP offered expertise, objectivity, professional advice and guidance, as well as being able to assist the new MD role to function successfully.