In Depth Market Researching for a Heritage Railway Operator

An established Heritage Railway needed help to decide whether to diversify into operating an up-market dining train.

Drawing from a wide variety of sources, comprehensive information was obtained on trading conditions, key issues, performance, trends and forecasts for markets and critical factors for success. Our client was presented with a comprehensive market assessment giving valuable insights into the prospects for this venture, key factors to ensure its success together with practical recommendations and action points.

By removing the ‘guesswork’ and uncertainty, they were able to make an informed decision on whether to proceed with the venture. Following our advice they successfully launched the new dining train service.