Wilson Lee on
An established Heritage Railway needed help to decide whether to diversify into operating an up-market dining train. Drawing from a wide variety of sources, comprehensive information was obtained on trading conditions, key issues, performance, trends and forecasts for markets and critical factors for success. Our client was presented with a comprehensive market assessment giving valuable insights
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Wilson Lee on
A large regional building society needed to improve their customer service in order win and retain customers from their competitors. A market research survey was undertaken together with a programme of mystery shopping branch outlets. Key issues were identified and important insights were gained enabling this client to make effective improvements to the customer service.
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Wilson Lee on
The client was considering importing fabric-covered buildings and needed an objective assessment of the UK market. An investigation of current applications for buildings with broadly comparable characteristics was followed by more research into key players, influencers, buying issues, price sensitivity and the likely reaction of planning officers. This enabled us to identify 9 distinct potential
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Wilson Lee on
A successful property sales negotiator, wished to obtain finance for a new estate agency operating in a select area of the Country. We guided him through detailed research of his target market and then helped him devise a comprehensive, practical business plan complete with personnel and resource requirement, marketing plan, budgets, P&L and cash-flow forecasts,
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Wilson Lee on
Understanding your markets is vital to business. Items such as size, structure, growth, trends, key players, competitors new and arriving, future needs and what is available are needed.
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Paul Fieldhouse on
A large company provide managed services to membership organisations and trade associations with support in subscription management, call centres, publishing, legal support and helpline. They then acquired a number of charitable status clients and wished to better understand the charity market sector before making any strategic moves to enter. We carried out a comprehensive study
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Wilson Lee on
The client, a manufacturer of innovative oil-fired domestic central heating boilers, wished to improve their share of the market and increase sales. WLP undertook a comprehensive market research programme including in-depth surveys of three groups of critical influencers. This provided valuable insights into key issues, buyer perceptions and behaviours, as well as their future needs.
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