Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase. For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...on
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And where do the objectives fit in? A simple overview is that the business strategy is what connects goals with objectives. Organisational leaders will work towards conceiving the strategies, identifying the supporting objectives that will direct the business to the principal company goal. This strategy is required at the SME business unit level in order Read More...on
Networking is an important tool for business people. Its benefits are undeniable. Successfully networking on a regular basis means you are constantly learning, establishing mutually beneficial relationships, improving your interpersonal/communication skills and more. However, a lot of people start with the wrong idea about networking. It’s not a case of turn up at a random Read More...on
A professional photographer recently asked me this question: “I’m in the position where I can pick and choose the work I want to do. I’m confident that I will have several enquiries for a date in the diary and that all the dates I want to work will be filled. How do I tell a Read More...on
These days, most business people are very aware of the advantages of digital media marketing: flexible, highly targetable, rapid turn-around, easily-trackable performance and affordable for all sizes of businesses. The advantages that businesses can obtain by having websites and blogs and other digital marketing channels like email marketing, video marketing and podcast marketing are undeniable. Read More...on
Thanks to the internet, it has never been easier for customers to sing your praises or deliver criticism for the world to read. That’s why it’s vital to the success of your business that you find out how to make customers happy – and keep them happy. One way to systematically measure customer satisfaction is Read More...on
Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product Read More...on
All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of Read More...on
This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good Read More...on
Understanding your markets is vital to business. Items such as size, structure, growth, trends, key players, competitors new and arriving, future needs and what is available are needed. Read More...on