Sales and marketing

Sales and marketing

Cross-Selling Effectively

on Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase.  For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...

What Comes First: The Strategy or the Goal?

on And where do the objectives fit in? A simple overview is that the business strategy is what connects goals with objectives.  Organisational leaders will work towards conceiving the strategies, identifying the supporting objectives that will direct the business to the principal company goal.  This strategy is required at the SME business unit level in order Read More...

Networking with a Purpose – 5 Useful Tips

on Networking is an important tool for business people.  Its benefits are undeniable.  Successfully networking on a regular basis means you are constantly learning, establishing mutually beneficial relationships, improving your interpersonal/communication skills and more. However, a lot of people start with the wrong idea about networking.  It’s not a case of turn up at a random Read More...

Digital is great, but don’t ditch traditional marketing!

on These days, most business people are very aware of the advantages of digital media marketing: flexible, highly targetable, rapid turn-around, easily-trackable performance and affordable for all sizes of businesses. The advantages that businesses can obtain by having websites and blogs and other digital marketing channels like email marketing, video marketing and podcast marketing are undeniable. Read More...

How Effective is Your Marketing?

on All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of Read More...

Marketing Checklist – How did you do?

on This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good Read More...