Sales and marketing

Sales and marketing

Cross-Selling Effectively

on Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase.  For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...

What Comes First: The Strategy or the Goal?

on And where do the objectives fit in? A simple overview is that the business strategy is what connects goals with objectives.  Organisational leaders will work towards conceiving the strategies, identifying the supporting objectives that will direct the business to the principal company goal.  This strategy is required at the SME business unit level in order Read More...

Networking with a Purpose – 5 Useful Tips

on Networking is an important tool for business people.  Its benefits are undeniable.  Successfully networking on a regular basis means you are constantly learning, establishing mutually beneficial relationships, improving your interpersonal/communication skills and more. However, a lot of people start with the wrong idea about networking.  It’s not a case of turn up at a random Read More...