Digital Strategy

Description of how business should develop their online and social media approach to serve their customers better and find those they do not serve.

McDonalds: Trail blazing a digital service revolution.

on McDonalds are trail blazers for the digital technology revolution.  They have lead the way in the adoption of self-service technology and have transformed the general perception of kiosks and touch screens. There are three lessons that other customer facing organisations can learn from the McDonalds revolution and it began by McDonalds recognising the problems they Read More...

Google’s “Mobile Friendly” Update

on Are you reading this on your phone, tablet, laptop or desktop PC? What device do you typically use to surf the internet, whether it’s Googling the cast list for that film you watched last week or browsing through online clothing stores? For several years we have known that, at some point in the near future, Read More...