We Love ...

WLP is a UK business consultancy service that has enjoyed over 25 successful years of helping business grow.

Marketing Execution

Executing the marketing plan from support with sales to approaches to market and pricing

Taking the Fear and the Fair out of Negotiation

David McLean on 2024-08-30 “I could have got more”…. Ever had the feeling you’ve missed out when making a deal? Or wonder why you just couldn’t get the deal done? Or maybe you just hate negotiating! Without a structured approach, your business risks struggling to secure favourable terms, managing resources efficiently, leaving value on the table, or missing variables Read More...

Four questions to ask yourself in a cash-strapped world

Wilson Lee on 2021-07-12 In cash strapped world you must ask: are you over or under delivering, could price or positioning attract entice and can you benefit from those trading down Read More...

Customer Needs Don’t Stand Still for Anyone – Kano Model

Wilson Lee on 2015-03-10 Do you remember when you had to lock each individual car door manually? Then came the revolution of ‘central locking’. After that ‘remote central locking’. They used to be a feature or even an optional extra. Today though, they’re an expected standard on a new car. Our expectations and needs have evolved as the product Read More...

Ten things you really need to know about your customers.

Wilson Lee on 2011-05-17 Ten things you really need to know about your customers, Real profit, Measuring performance, Profitable customers, Competitors, continuous improvement. Read More...

Customer Retention – don’t forget the emotional!

Paul Fieldhouse on 2010-12-07 Customer retention, emotion, top tips for customer retention, Real Value, listen, Surprise your customers, Say Thank you Read More...