Selling

Selling both B2C and B2B

Don’t grab defeat from the jaws of victory!

on If you don’t conduct skilled negotiations to maximise your commercial position, you could be wasting the hard work you’ve put in to get you to that point… innovative product development, eye-catching marketing activations, efficient manufacturing, a just-in-time supply chain all deserve an appropriate financial return. Talk to David now to start maximising your negotiations, and Read More...

Taking the Fear and the Fair out of Negotiation

on “I could have got more”…. Ever had the feeling you’ve missed out when making a deal? Or wonder why you just couldn’t get the deal done? Or maybe you just hate negotiating! Without a structured approach, your business risks struggling to secure favourable terms, managing resources efficiently, leaving value on the table, or missing variables Read More...

Cross-Selling Effectively

on Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase.  For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...

Networking with a Purpose – 5 Useful Tips

on Networking is an important tool for business people.  Its benefits are undeniable.  Successfully networking on a regular basis means you are constantly learning, establishing mutually beneficial relationships, improving your interpersonal/communication skills and more. However, a lot of people start with the wrong idea about networking.  It’s not a case of turn up at a random Read More...