Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase. For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...on
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Thanks to the internet, it has never been easier for customers to sing your praises or deliver criticism for the world to read. That’s why it’s vital to the success of your business that you find out how to make customers happy – and keep them happy. One way to systematically measure customer satisfaction is Read More...on
ETDBW To Be Easy to Do Business With requires a consistent face to the customer, letting them do it their way, do what they care about and anticipate their needs. Read More...on