Sales and marketing

Sales and marketing

What do our customers want?

on What do our customers want? We all have customers. In fact we rely on them. Whether we are in business or delivering a service, we exist for our customers. If we are in business our mantra should be “to delight our customers profitably “. But what do they want? Read More...

Have you Followed up?

on There have been some recent sales statistics circulating on social media about what I call ‘the F word’. The all important word is FOLLOW-UP so here’s the reminder… The interesting point is that this doesn’t just relate to the sales process and your latest proposition. What about your new networking contact you have just met? Read More...

Increasing Your Client Base

on “I have a relatively successful business and now wish to increase my client base by a further 20%” This is what I was approached to do not too long ago and whilst that is an admirable objective, there are many aspects that need to be considered beforehand. You have to ask the following questions: What Read More...