It’s a wonderful thing to take time out of your busy life to help others or get involved with charity work – so why do many of us find it hard to be vocal about our good deeds? The famous British stiff upper lip often stops us from broadcasting about such activities, and yet being loud and proud is vital to help create a vibrant community of benevolent businesses.
So how can this help your community and your business?
Firstly, it’s a great way to lead by example. If other businesses can see what you are doing, it may encourage them to get involved too. It gives the charities or initiatives you are contributing to more exposure and gets people talking about them. A massive benefit to all concerned.
Secondly, you’ll be carving out a reputation as an ethical business. Small businesses often rely on word of mouth and networking to grow. If you are willing to be vocal about the fact you make a point of giving something back to the community, the reputation of your business will flourish. In general, people prefer to spend their money with an ethical company, and it will build trust in your brand.
Finally, when you are out socially or networking for business, you’ll be amazed at the connections you can make by sharing this aspect of what you do. The world is a small place, and you may come across someone who has a link to the organisations, causes or individuals you help. If that person associates you with your ethical actions, they’ll be more likely to do business with you.
Do remember this is not about you boasting to others about how brilliant you are, it’s about promoting the behaviour of doing good, showing you genuinely care and you’re giving something back. No matter how you choose to do it, you can make a difference.
Be proud of what you do.
www.tradingforgood.co.uk – Trading For Good encourages companies to build a profile to showcase this aspect of their work.