Paul Fieldhouse on
Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase. For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at
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Paul Fieldhouse on
Introduction: A specialist construction firm based in King’s Lynn recognised the need to focus on developing a clear point of difference from the competition. They sought the help of WLP’s Paul Fieldhouse to help them with their growth plans. What We Did: worked closely with the board and senior management team helped deliver a clear business
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Paul Fieldhouse on
Networking is an important tool for business people. Its benefits are undeniable. Successfully networking on a regular basis means you are constantly learning, establishing mutually beneficial relationships, improving your interpersonal/communication skills and more. However, a lot of people start with the wrong idea about networking. It’s not a case of turn up at a random
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Wilson Lee on
These days, most business people are very aware of the advantages of digital media marketing: flexible, highly targetable, rapid turn-around, easily-trackable performance and affordable for all sizes of businesses. The advantages that businesses can obtain by having websites and blogs and other digital marketing channels like email marketing, video marketing and podcast marketing are undeniable.
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Wilson Lee on
A data entry company needed to create a new business to fill in quiet periods in their business. A cross-stitch company was created which was chugging along, but hadn’t developed its potential because of the demands of the data analysis work, which led to frustration. WLP did a quick review of the sales and marketing
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Wilson Lee on
An independent property letting agency operating in a highly competitive market place sought the help of WLP as it needed to ensure that it was differentiating itself. Our consultant conducted a mystery shopping assessment, obtaining structured feedback about the customers’ experience of dealing with the company. We also assessed the quality and consistency of service levels
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Wilson Lee on
All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of
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Wilson Lee on
This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good
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Wilson Lee on
Understanding your markets is vital to business. Items such as size, structure, growth, trends, key players, competitors new and arriving, future needs and what is available are needed.
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Steve Palmer on
What do our customers want?
We all have customers. In fact we rely on them. Whether we are in business or delivering a service, we exist for our customers. If we are in business our mantra should be “to delight our customers profitably “. But what do they want?
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