Paul Fieldhouse on
Introduction: A specialist construction firm based in King’s Lynn recognised the need to focus on developing a clear point of difference from the competition. They sought the help of WLP’s Paul Fieldhouse to help them with their growth plans. What We Did: worked closely with the board and senior management team helped deliver a clear business
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Wilson Lee on
Introduction: The client manufactures a revolutionary aquarium monitoring device. They recognized the need to focus on developing a clear approach for their sales team so they could help potential clients truly understand and benefit from the device, improve their own sales and develop a marketing point of difference. What We Did: worked closely with the
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Wilson Lee on
These days, most business people are very aware of the advantages of digital media marketing: flexible, highly targetable, rapid turn-around, easily-trackable performance and affordable for all sizes of businesses. The advantages that businesses can obtain by having websites and blogs and other digital marketing channels like email marketing, video marketing and podcast marketing are undeniable.
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Wilson Lee on
A data entry company needed to create a new business to fill in quiet periods in their business. A cross-stitch company was created which was chugging along, but hadn’t developed its potential because of the demands of the data analysis work, which led to frustration. WLP did a quick review of the sales and marketing
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Wilson Lee on
All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of
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Wilson Lee on
This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good
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Wilson Lee on
“I have a relatively successful business and now wish to increase my client base by a further 20%” This is what I was approached to do not too long ago and whilst that is an admirable objective, there are many aspects that need to be considered beforehand. You have to ask the following questions: What
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Wilson Lee on
The business is a family firm with second generation, managed by three brothers making large losses and lost markets, and customers. There were organisational challenges to address starting at the top and seeking to install a structure which would provide the foundation for stable management and clear leadership. Roles redefined, one director removed, and a
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Wilson Lee on
Tim Warner has been running a successful van rental business for some years. But alongside that he had another idea for a totally separate business: Tim’s good idea was a replica football stadium kit customized to a favourite team. He had one hand-crafted model and a burning ambition but, realising that he was going to
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