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Marketing

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Have you Followed up?

on There have been some recent sales statistics circulating on social media about what I call ‘the F word’. The all important word is FOLLOW-UP so here’s the reminder… The interesting point is that this doesn’t just relate to the sales process and your latest proposition. What about your new networking contact you have just met? Read More...

Family Business Problems Resolved

on A family run business owns and lets timber construction lodges for holiday lets. There were several challenges in terms of family issues ownership, tax, inheritance and land matters. During the previous 3 or 4 years the company had also developed a high level of debt and was in danger of going out of control. We Read More...

Sales and Marketing

on The client company design, make and install natural wood kitchens and was working from limited premises with one employee assisting the owner. A strategic approach was taken in 1996 and, together with a systems review, process mapping and marketing tools with a computerised order management system, customer service has been enhanced significantly. Year on year Read More...

Marketing Questionnaire

on The practice approached WLP to obtain objective feedback from past and existing clients about several aspects of their service. The directors were keen to learn what they did well and, of course, that which is not done so well. We contacted clients they offered an objective insight to the services. This was a sensitive exercise Read More...

Recruiting a Marketing Assistant

on The business builds and lets industrial units to SMEs who are making their first move from garages in the garden to commercial operations. The leases are easy in easy out, so three months notice is required by tenants. WLP helped recruit a marketing assistant and this role has developed over the years to incorporate service Read More...

Mentoring for a Landmark on Marketing Plan

on A significant landmark has unique characteristics as a conference and food facility, located in central Norwich. The scope and potential for business is extensive and the business, which is a charitable trust, wished to have assistance mentoring the Marketing Manager to define potential, establish scope, prioritise and implement new marketing initiatives. We focused on a Read More...

Don on site with plane

Marketing and HR policies build a business

on When Steve and Sandra Dawson bought Galaxy Travel, a network of travel agency branches, in the early 1990s, their objective was to build a company which would secure their future. Steve signed up for the WLP Business Growth Club to improve his skills and worked with WLP’s Don Pearson on business planning and strategy. The Read More...