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WLP is a UK business consultancy service that has enjoyed over 25 successful years of helping business grow.

Sales and marketing

Sales and marketing

Taking the Fear and the Fair out of Negotiation

on “I could have got more”…. Ever had the feeling you’ve missed out when making a deal? Or wonder why you just couldn’t get the deal done? Or maybe you just hate negotiating! Without a structured approach, your business risks struggling to secure favourable terms, managing resources efficiently, leaving value on the table, or missing variables Read More...

Cross-Selling Effectively

on Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase.  For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...

What Comes First: The Strategy or the Goal?

on And where do the objectives fit in? A simple overview is that the business strategy is what connects goals with objectives.  Organisational leaders will work towards conceiving the strategies, identifying the supporting objectives that will direct the business to the principal company goal.  This strategy is required at the SME business unit level in order Read More...