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WLP is a UK business consultancy service that has enjoyed over 25 successful years of helping business grow.

Sales and marketing

Sales and marketing

Don’t grab defeat from the jaws of victory!

on If you don’t conduct skilled negotiations to maximise your commercial position, you could be wasting the hard work you’ve put in to get you to that point… innovative product development, eye-catching marketing activations, efficient manufacturing, a just-in-time supply chain all deserve an appropriate financial return. Talk to David now to start maximising your negotiations, and Read More...

Taking the Fear and the Fair out of Negotiation

on “I could have got more”…. Ever had the feeling you’ve missed out when making a deal? Or wonder why you just couldn’t get the deal done? Or maybe you just hate negotiating! Without a structured approach, your business risks struggling to secure favourable terms, managing resources efficiently, leaving value on the table, or missing variables Read More...

Cross-Selling Effectively

on Cross-selling identifies services or products that satisfy additional, complementary needs which are unfulfilled by the original purchase.  For example, staff training could be cross-sold to a customer purchasing a software package – indeed some might say this is essential. Often, cross-selling points customers to something they may have purchased anyway, however presenting the product/offer at Read More...