Paul Fieldhouse on
Introduction: A specialist construction firm based in King’s Lynn recognised the need to focus on developing a clear point of difference from the competition. They sought the help of WLP’s Paul Fieldhouse to help them with their growth plans. What We Did: worked closely with the board and senior management team helped deliver a clear business
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Wilson Lee on
Introduction: The client manufactures a revolutionary aquarium monitoring device. They recognized the need to focus on developing a clear approach for their sales team so they could help potential clients truly understand and benefit from the device, improve their own sales and develop a marketing point of difference. What We Did: worked closely with the
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Paul Fieldhouse on
A long established commercial law firm with a historically strong presence nationally in agriculture and rural estates, were aware of a growing link between the firm’s core business and the food supply chain. They called upon food industry marketing specialist Paul Fieldhouse to help with their planned growth. Working closely with the firm’s heads of food
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Paul Fieldhouse on
A manufacturer of bespoke processing and handling systems for the food industry were referred to WLP by their accountants, who felt they would benefit from professional marketing support. Our consultant revised the existing business plan for the owner with a new strategic direction for growth. Systems and processes were enhanced (including the CRM system) and we assisted
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Wilson Lee on
All businesses need to effectively market their products or services – their ‘offers’ – and it’s usually the company with the best marketing that wins in the end. So how can you check whether your approach to marketing is as effective as it needs to be? Try the following test. There are a total of
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Wilson Lee on
This is the scoring for the checklist you can find at marketing checklist. 40 – 50 Congratulations! You have an excellent understanding of the need for effective marketing. There is evidence of a real commitment to staying close to your market(s) and you should be achieving considerable success. Even if occasionally results aren’t quite as good
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Wilson Lee on
Understanding your markets is vital to business. Items such as size, structure, growth, trends, key players, competitors new and arriving, future needs and what is available are needed.
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Wilson Lee on
A leading regional manufacturer of engineered timber products, needed a good marketing plan to ensure the successful launch of an innovative product line. We conducted a Marketing Audit to understand our client’s existing marketing approach and then did a detailed research of the market. We then worked with the client to devise a Marketing Plan,
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